Expert Predicts 25% Increase in Online Ad Spending
June 29, 2006
Robert Coen, senior vice president and director of forecasting for Universal McCann, expects a 25% increase in online ad spending this year over 2005, excluding search (he’s looking for a number around $9.705 billion). Some other forecasters anticipate the figure including search to approximate $20 billion. That would amount to roughly a 26% increase over 2005.
While online spending is surging, total advertising spending for 2006 is anticipated to grow at approximately 5.6% over last year. Retail newspaper spending was down 1% in the first three months of the year and spot radio was down 2%.
There have never been more options for clever advertisers and more will come as entrepreneurs offer people more of what they’re looking for!
