Search Marketing Insight

Landing page selection in a key factor in maximizing conversions via pay-per-click search marketing programs. It’s not always the “home page” that works best. The ideal landing page gives searchers exactly what they are looking for based on the keywords they use to get to your site.

Jacqueline Gill, a paid search specialist at iProspect, describes how to find the best landing page to maximize conversions: “Destination: Landing Page“.