SEO Class – Spring Quarter, UCLA Extension

I’ll be teaching my SEO class starting April 7th. The class in entitled, “Building Smart Websites That Get Results.” Here’s the description from the catalog:

This course presents the web development strategies and tactics that can maximize your site’s marketing potential. Learn what works, what doesn’t, and how to improve your ranking immediately. Students act as clients and their websites are reviewed by an expert consultant. Topics include keyword development, site navigation and content, coding techniques to assist search engines indexing your site, linking strategies, and search engine marketing tools and services to increase conversions. The course meets once a month for three months to allow for enough time to achieve demonstrable results. At the conclusion of the course, students have an understanding of search engine marketing and how site architecture and construction can impact website visibility.

For more information, visit www.uclaextension.edu.