Good Website Navigation - An SEO Perspective

You can have a great website with lots of good content. But, if search engine spiders visit your site and can’t access it, you lose! Some thoughtful planning can help avoid that scenario. Make sure you don’t use navigation technology that will interfere with a spider’s attempt to crawl your site. Avoid Java script based navigation, Flash-based navigation and Ajax-based navigation.  Instead consider using CSS (cascading style sheets), which spiders can easily crawl. Add traditional hypertext navigation as a footer. And, be sure to create a site map and make it accessible from every page in your website! For more on this, take a look at Darrell Long’s article in MediaPost’s Search Insider, “Don’t Let Navigation Be Your Downfall“.