Search Engine Optimization for a Small Business

Small businesses often don’t have the resources to hire a search marketing firm to maximize their search traffic revenue. The alternative is to get smart and do it yourself! I’ve always tried to help people who are trying to help themselves. That’s one of the main reasons I teach my search marketing class at UCLA Extension (”Building Smart Websites That Get Results“). For those who live in the Los Angeles area, my class is being offered again this Fall. For those who aren’t local, read the article in yesterday’s Wall Street Journal, “Raising Your Profile: Beyond the Basics“. It’s a great “how to” primer on how to apply search engine optimization to your website FOR RESULTS!! If you follow these basic SEO principles, you will make a difference in your business… and these are things you can do yourself.