The Rationale for Search!

Gord Hotchkiss is someone I follow regularly because I think he’s really smart. Not only is he a very smart marketing professional, but he’s an expert in Search and is constantly researching the how’s and why’s of consumer behavior. And, he’s a very good writer to boot!

Yesterday, he wrote a piece describing the seven habits unique to search that make it as close to recession proof as possible. The article is entitled, “The Seven Habits of Highly Effective Advertising“. He gives a good explanation of why there has been minimal contraction in search spending during the current economic downturn. After reading it, I felt it was one of the best explanations of why every business should make search a key part of their marketing arsenal.

If you haven’t started a search program at your business, now’s the perfect time to do it. Don’t wait!