50 Reasons Why Marketers Should Embrace Online Video

According Forrester Research, “On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index”. That’s pretty compelling evidence to support the use of online video for your product or service.

Lots of marketers are starting to post videos, but they most don’t pay attention to the factors that will get them included in the search results for their important keywords. Nate Elliot of Forrester says, “Less than 20% of marketers tell us they insert keywords into the filenames of the videos on their site, and even fewer use more advanced tactics like writing keyword-rich captions and annotations, or creating online video libraries.”

There’s a big opportunity for those willing to learn a little bit about search engine optimization (SEO) and more specifically, SEO for video. As more people get smarter about video SEO, it won’t be as easy to get results.