The big three search engines will embrace a new web standard to reduce duplicate content on the web (more details in today’s New York Times). Google has been a leader in this effort for years, evidenced by their very helpful Webmaster Central Tools. Google’s goal has been and continues to be providing their users with a better search experience… helping people what they are looking for in a minimum amount of time. Now that Microsoft and Yahoo are following their lead, searchers will have fewer pages to sift through and more relevant results! This is good news for search.

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