The Train Has Left The Station
June 11, 2009
More and more we hear metaphors for “it’s too late”, for example, “the train has left the station”,”the ship has left the dock”, “the genie is out of the bottle”, “the horse has left the barn”, etc. And, frequently, these are applied to all things “Internet”.
Most companies have recognized that their “cheese has been moved” and have made or are making adjustments to their business model or sales channels to leverage the Internet. But, more often than you would imagine, there are people and companies who really don’t believe the Internet has forever changed their business.
Gord Hotchkiss, one of smartest people in the search marketing industry, posted an article this morning entitled, “Get It or Die: Online Is Your Core Business”. His story describes what it means to fully comprehend this life changing event. Good reading for anyone who thinks making accommodations to adapt is the same as embracing and capitalizing on a new way of working.
