About the author

I’m dedicated to online marketing. It’s fascinating. And, it’s the future. My career began on Madison Avenue with Young & Rubicam, one of the world’s most prestigious advertising agencies. After working on virtually every consumer product and service category at several East and West coast agencies, I became the director of marketing for UTA French Airlines, which merged with Air France in the early 90’s. In 1995 I co-founded an online marketing firm, NetAdvantage, where I spend most of my time these days.